Singha Secures Thailand’s MotoGP Future Through 2026
Thailand’s vibrant relationship with MotoGP continues, bolstered by Singha Corporation’s recent announcement of a two-year extension to its sponsorship. This marks 13 years of collaboration between the beverage giant and the premier motorcycle racing championship, showcasing Singha’s enduring commitment to the sport’s global platform. This announcement comes amidst uncertainty regarding Thailand’s future as a host nation for the event.
Singha’s Senior Executive Vice President and Executive Director of Boon Rawd Brewery, Voravud Bhirombhakdi, confirmed the partnership extension through 2026, highlighting the significance of Thai riders competing in the full MotoGP season for the first time. Thailand also hosted the season-opening race on March 1st at the Chang International Circuit in Buriram Province. Mr. Bhirombhakdi underscored the company’s strategic aim to elevate its “Leo” brand globally while simultaneously supporting Thai athletes on the world stage. The partnership offers a potent blend of brand building and national pride, showcasing Thai businesses internationally.
Furthering corporate support, energy giant PTG Energy invested $8.9 million to secure main sponsor rights for MotoGP Thailand until 2026. This substantial investment reflects Thai businesses' recognition of the event’s economic potential and global visibility.
However, the future of MotoGP in Thailand remains uncertain. The government’s five-year contract to subsidize licensing fees expires in 2025. While the government contributes approximately $5.9 million annually towards the $11.3 million total licensing fee, the contract’s renewal is questionable. Newin Chidchob, Chairman of the Chang International Circuit, recently expressed concern on social media, suggesting the government might not renew beyond 2026. He emphasized the event’s substantial economic benefits, estimating annual circulation exceeding $167 million, and lamented its potential loss.
Prime Minister Paetongtarn Shinawatra responded, assuring the public that the contract’s business aspects were under review, separate from political considerations. Tourism and Sports Minister Sorawong Thienthong further clarified that negotiations were underway, led by the Sports Authority of Thailand (SAT). He stressed the event’s proven economic value over seven years and advocated for preferential treatment for Thailand in the new contract, given its consistent support.
Adding complexity, Liberty Media’s recent acquisition of MotoGP for an enterprise value of $4.5 billion—Liberty Media also owns Formula One—could reshape future negotiations. This change in ownership introduces a new dynamic, especially considering MotoGP’s reported 2024 sponsorship revenue of $83.14 million. As negotiations progress, Thailand aims to secure favorable terms, balancing costs against the substantial economic benefits and national prestige associated with hosting this prestigious event. The outcome will significantly impact MotoGP’s future in the country, with the world watching closely.
