Makro PRO Dominates Thailand’s Online Grocery Market
Thailand’s burgeoning small business sector has fueled a remarkable surge in online grocery orders, propelling Makro PRO to the top of the country’s digital grocery landscape. According to a new report from Euromonitor International, Makro PRO commanded an impressive 39.5% share of Thailand’s total grocery e-commerce sales in 2024, solidifying its position as the leading platform in this rapidly expanding market. This achievement highlights the potent combination of a thriving entrepreneurial ecosystem and a forward-thinking business strategy.
The report emphasizes Makro PRO’s dominance in a competitive sector, outpacing rivals such as Lotus’s SMART app, which secured a respectable 19.5% market share. The overall market, valued at a substantial 64 billion baht, demonstrates the immense potential of online grocery retail in Thailand. This success reflects the strategic foresight of CP Axtra Plc, the parent company of both Makro and Lotus’s. By embracing digital transformation, CP Axtra has positioned itself as a pioneer in Thailand’s retail technology industry, effectively catering to the evolving needs of both consumers and businesses in the digital age.
Launched in 2023, Makro PRO has rapidly revolutionized the online wholesale arena. The platform offers a streamlined business-to-business (B2B) e-commerce experience, providing small business owners and retailers with convenient access to a wide array of high-quality products. Processing over 20,000 transactions daily, Makro PRO has become an indispensable tool for businesses of all sizes. Its popularity is further amplified by the Makro PRO Point loyalty program, which incentivizes customer engagement and fosters brand loyalty.
Beyond simply offering a digital storefront, Makro PRO leverages cutting-edge technology to optimize its operations. Employing artificial intelligence and big data analytics, the platform enhances logistical efficiency, accurately predicts customer demand, and ensures seamless product distribution. This data-driven approach allows Makro PRO to adapt quickly to market fluctuations and maintain a competitive edge.
The rise of Makro PRO, alongside the growth of Lotus’s SMART app, mirrors broader trends in Thailand’s dynamic e-commerce landscape. The Thai E-Commerce Association reports exponential growth within the grocery e-commerce sector, driven by evolving consumer behavior and the lasting impact of the pandemic, which significantly accelerated the adoption of digital shopping platforms. Similar to the shift to remote work, the pandemic-induced reliance on online grocery shopping has cemented new habits and expectations among Thai consumers.
Looking ahead, CP Axtra has reaffirmed its commitment to strengthening its e-commerce capabilities and refining its omnichannel strategies. By continuously investing in advanced technologies to enhance customer experiences and cultivate a robust business ecosystem, the company is well-poised to maintain its leadership position in Thailand’s rapidly evolving retail technology sector. The success of Makro PRO serves as a compelling case study of how businesses can effectively leverage technology to capitalize on emerging market opportunities and drive sustainable growth in the digital era.
