Bangkok Battles Smog: Government Controls Air Purifier Prices
Bangkok—As Thailand grapples with persistent air pollution, particularly pervasive PM2.5 particulate matter, the government has significantly increased clean air accessibility. The Central Committee on the Prices of Goods and Services recently added air purifiers and vacuum cleaners to the nation’s price control list, protecting consumers from escalating prices amid surging demand. Major electronics retailers cautiously welcome this move, anticipating benefits for both consumers and the industry.
This announcement is unsurprising, given heightened awareness of air quality issues nationwide, especially in urban centers like Bangkok. Earlier this year, Thailand experienced severely polluted air, dramatically increasing air purifier demand. Siwaporn Sammutthee, head of omnichannel merchandising for PowerBuy Co., Ltd., a major electronics retailer under Central Retail Corp., confirmed this surge, noting significantly increased sales in physical stores and online. The government’s “Easy E-Receipt” tax deduction scheme further fueled this demand by incentivizing purchases. Ms. Sammutthee confidently expects price controls to ensure consumers acquire air purifiers at reasonable prices despite fluctuating demand, viewing this as a positive step toward safeguarding public health.
The impact on manufacturers remains less certain. Wiwatchai Sirithaworn, marketing manager of MD Consumer Appliance (Thailand), a subsidiary of Chinese appliance giant Midea, acknowledged uncertainty surrounding the new regulations. While Mr. Sirithaworn stated the company needs to analyze the specifics and adapt accordingly, he expressed confidence in Midea’s ability to navigate these changes. Owning its manufacturing facilities provides greater flexibility in adjusting production to comply with new regulations. Mr. Sirithaworn suggested that standardized pricing could provide a competitive edge for manufacturers quickly designing and producing products meeting both market demands and government price parameters.
This move underscores the growing importance of air purifiers in Thai households. Mr. Sirithaworn emphasized that as long as air pollution persists, these devices will be essential appliances, like refrigerators or washing machines. He highlighted the increasingly competitive air purifier market, noting particular consumer interest in models priced around 3,000 baht. He predicts continued demand growth, supported by current market trends.
Ms. Sammutthee shares this outlook, anticipating robust sales throughout the upcoming summer months. She also foresees increased demand for air conditioners with built-in air purification capabilities as temperatures rise. Northern Thailand, typically experiencing worsening air quality in March, is also expected to see increased air purifier purchases.
The government’s price controls on air purifiers signify a recognition of Thailand’s serious air pollution problem and its impact on public health. While the policy’s long-term effects remain to be seen, it represents a proactive effort to ensure affordable clean air for all citizens, a vital step in mitigating poor air quality’s health risks. This intervention also highlights the growing awareness and demand for clean air solutions, ultimately driving industry innovation and affordability in a market poised for continued growth.
